The development of recreational enterprises based upon nonconsumptive uses of forestlands is just as promising as the consumptive uses if they are marketed correctly. Much of the public enjoys spending time in a forest setting. We find it a nice place to be. Forest can be different from one place to another. This changes the way we feel while we are there to hike, camp out, or just to look at wildflowers.
The appearance of the forests affects the way we see the countryside while we are driving down the road. The next time you are in the forest for recreation, think about the conditions that make the activity enjoyable. Our marketing plan should seek to enhance those conditions.
Activities such as camping, hiking, picnicking, and mountain biking are still enjoyed by a large number of the public, many of who are willing to pay for the privilege.
Even if the landowner is not interested in a ``for profit'' operation there are still a lot of activities that can be carried out on the property by his/her family and friends. The construction of a family campsite or hiking trail will allow family members and their guest to enjoy nature and the outdoors on familiar property. There is something satisfying about the experience when the land where you are participating in quality recreation is yours or belongs to your family.